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Showing 10 out of a total of 329 results for community: Symposia & Conferences.
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Impact of Brand Image on Consumer Purchasing Behaviour in Women’s Intimate Market in Sri Lanka
Weerakoon, L.D.R.
;
Fernando, P.M.P.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
The Product Attributes That Influence the Smart Phone Buying Decision of Young People (Generation Y) In Sri Lanka.
Nilukamal, I.L.T.
;
Gayathree, D.A.G.P.K.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
The Impact of Consumer Sales Promotion on Customer Buying Behavior: Special Reference to Sri Lankan FMCG Sector
Dissanayake, D.M.U.E.
;
Wijenayake, S.I.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
The Impact of Experiential Marketing on Purchase Intention with Special Reference to Dialog 4G Routers.
Kodagoda, K.W.M.S.
;
Wijenayake, S.I.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
Impact of Brand Personality on Consumer Brand Loyalty: With Special Reference to the Fashion Apparel Retail Industry in Sri Lanka.
Molagoda, S.M.T.D.
;
Gyathree, D.A.G.P.K.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
The Impact of Personal Attitudes on Consumer Purchasing Intention of Foot Bicycles in Western Province Sri Lanka.
Gunasekara, M.H.K.
;
Wijenayake, S.I.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
The Impact of Product Package Elements on Consumer Purchase Decision: Dairy Food Product Industry in Sri Lanka.
Marasingha, M.P.C.H.K.
;
Herath, Renuka.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
Effectiveness of Advertising Appeal on Purchase Intention for Mobile Connection Market of Sri Lanka.
De Silva, S.M.N.S.J.
;
Wijenayake, S.I.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
The Effect of Brand Equity for Women’s Purchasing Intention on Clothing Own Brands in Sri Lanka.
Maduwegedara, N.K.
;
Gayathree, D.A.G.P.K.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
Effect of Advertising Appeals on Impulsive Buying Behavior (With Special Reference to Anchor Newdale in Modern Trade Context)
Ekanayake, I.
;
Wanninayake, W.M.C.B.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
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Thilakarathne, C.R. (10)
Wanninayake, W.M.C.B. (9)
Karunarathne, W.V.A.D. (8)
Madurapperuma, M.W. (8)
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Sri Lanka (30)
Profitability (23)
Purchase Intention (17)
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2016 (329)
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