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Showing 8 out of a total of 28 results for community: Symposia & Conferences.
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Factors Impact on Customer Credit Card Usage Behavior in Sri Lanka.
De Silva, L.G.R.V.
;
Patabendige, S.S.J.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
The Determinant of Purchase of Clothing Products
Gamage, E.E.T.I.
;
Herath, Renuka.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
The Relationship between Social Media Marketing Activities and Consumer Purchase Intention: A Study with Special Reference to Mobile Telecommunication Industry in Sri Lanka.
Arachchi, L.A.C.P.L.
;
Medis, A.
(
Department of Marketing Management, University of Kelaniya
,
2017
)
The Impact of Celebrity Endorsements on Customer Buying Intentions of the Sri Lankan Malted Milk Powder Market.
Chandrasiri, N.A.S.S.
;
Gayathree, D.A.G.P.K.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
Impact of Gift Promotion on Purchase Intention of the Super Market Shoppers in Colombo District
Chandrasiri, W.K.A.A.
;
Medis, A.
(
Department of Marketing Management, University of Kelaniya
,
2017
)
The Impact of Advertising Appeals on Purchase Intention: With Special Reference to TV Advertising Appeals of Mobile Internet Packages
Perera, W.A.C.T.
;
Wanninayake, W.M.C.B.
(
Department of Marketing Management, University of Kelaniya
,
2017
)
The Impact of Brand Personality on Purchasing Intension: A Study on Passenger Car Market in Sri Lanka
Weerasinghe, K.G.S.K.
;
Wanninayake, W.M.C.B.
(
Department of Marketing Management, University of Kelaniya
,
2017
)
Impact of Brand Equity towards Purchase Intention: With Special Reference to Comfort Fabric Conditioner Brand in Sri Lanka
Dissanayake, Y.M.H.R.K.
;
Fernando, P.M.P.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka.
,
2017
)
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Author
Patabendige, S.S.J. (3)
Fernando, P.M.P. (2)
Gayathree, D.A.G.P.K. (2)
Gunawardana, H.M.R.S.S. (2)
Jayarathne, W.A. (2)
Kumara, D.W. (2)
Medis, A. (2)
Ubayachandra, E.G. (2)
Wanninayake, W.M.C.B. (2)
Weerasiri, R.A.S. (2)
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Subject
Purchase Intention (28)
Emotional Appeal (4)
Rational Appeal (4)
Brand Awareness (3)
Social Media Marketing (3)
Brand Association (2)
Brand equity (2)
Brand Image (2)
Moral Appeal (2)
Perceived Quality (2)
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Date Issued
2016 (17)
2017 (10)
2015 (1)
Has File(s)
Yes (28)