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Showing 10 out of a total of 14 results for community: Symposia & Conferences.
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Consumer Perception and Purchasing Decision towards Dairy Product
Ishanka, H.G.
;
Perera, G.N.R.
(
Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka
,
2016
)
Determinants of Switching Behavior of Mobile Service Users: With Reference to Students of the State Universities in Sri Lanka
Kumarasiri, C.J.
;
Perera, G.N.R.
(
Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka
,
2016
)
Impact of Visual Merchandising on Consumer Impulse Buying Behavior: With Special Reference to Modern Trade Sector in Sri Lanka
Wijegunarathne, K.V.D.J.K.B.
;
Perera, G.N.R.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
The Impact of Sales Promotions on Consumer Buying Behavior - With Special Reference to the Mobile Telecommunication Industry in Sri Lanka.
Madushanka, W.A.I.
;
Perera, G.N.R.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
Factors Impact on Buying Behavior towards Luxury Fashion Products among Millennial Generation.
Perera, K.R.T.
;
Perera, G.N.R.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
Factors Affecting for Consumer Switching Behavior from Toilet Soap to Face Wash in Sri Lanka.
Senavirathna, W.S.M.S.
;
Perera, G.N.R.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
The Impact of Store Atmospherics on Purchasing Intention with Reference to Retail Fashion Outlet.
Madushani, J.
;
Perera, G.N.R.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
Study on Customer Based Brand Equity of Munchee Lemon Puff Brand with Special Reference to Wattala Area.
Attanayake, N.I.
;
Perera, G.N.R.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
How far Marketing Strategies followed by the Supermarkets will Impact on a Consumer to be loyal for a specific Super Market chain in Sri Lanka
Jayasinghe, B.D.
;
Perera, G.N.R.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka.
,
2017
)
Impact of Social Media Marketing on Brand preference of Smartphones among Sri Lankan Youth
Dilhani, K.N.
;
Perera, G.N.R.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka.
,
2017
)
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Author
Perera, G.N.R. (14)
Attanayake, N.I. (1)
Dilhani, K.N. (1)
Ishanka, H.G. (1)
Jayasinghe, B.D. (1)
Kumarasiri, C.J. (1)
Madushani, J. (1)
Madushanka, W.A.I. (1)
Perera, K.R.T. (1)
Preethisinghe, G.S.M. (1)
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Subject
Brand awareness (2)
Social media (2)
Social media functions (2)
4P’S (Price, Place, Product and Promotion) (1)
Above the line advertising (1)
Brand association (1)
Brand Equity (1)
Brand loyalty (1)
Brand loyalty. (1)
Brand Preference (1)
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Date Issued
2016 (8)
2017 (6)
Has File(s)
Yes (14)