Please use this identifier to cite or link to this item:
http://repository.kln.ac.lk/handle/123456789/9379
Title: | Celebrity advertising and consumer behavior |
Authors: | Weerasiri, R.A.S. Wanninayake, W.M.C.B. |
Issue Date: | 2006 |
Publisher: | Sabaragamuwa University of Sri Lanka |
Citation: | Weerasiri, R.A.S. and Wanninayake, W.M.C.B. 2006. Celebrity advertising and consumer behavior. Proceedings of the 10th Anniversary International Symposium, 4th-8th July 2006. Sabaragamuwa University of Sri Lanka, Belihuloya, Sri Lanka. pp.207. |
URI: | http://repository.kln.ac.lk/handle/123456789/9379 |
ISBN: | 955-444-021-6 |
Appears in Collections: | Marketing Management |
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