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Please use this identifier to cite or link to this item: http://repository.kln.ac.lk/handle/123456789/9379
Title: Celebrity advertising and consumer behavior
Authors: Weerasiri, R.A.S.
Wanninayake, W.M.C.B.
Issue Date: 2006
Publisher: Sabaragamuwa University of Sri Lanka
Citation: Weerasiri, R.A.S. and Wanninayake, W.M.C.B. 2006. Celebrity advertising and consumer behavior. Proceedings of the 10th Anniversary International Symposium, 4th-8th July 2006. Sabaragamuwa University of Sri Lanka, Belihuloya, Sri Lanka. pp.207.
URI: http://repository.kln.ac.lk/handle/123456789/9379
ISBN: 955-444-021-6
Appears in Collections:Marketing Management

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