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Title: | Impact of innovation on new product development in India |
Authors: | Ghune, N. Bargal, H. Phalke, M. Saxena, B. Yadav, S.K. Sharma, A. Shukla, R. |
Keywords: | Innovation, Product Development, Marketing Strategies, Business Systems |
Issue Date: | 2010 |
Publisher: | University of Kelaniya |
Citation: | Ghune, Nitish, Bargal, Hitendra, Phalke, Manish, Saxena, Bhanu, Yadav, Santosh Kumar, Sharma, Ashish and Shukla, Rajeev, 2010. Impact of innovation on new product development in India, In: Proceedings of the 1st International Conference on Business and Information, University of Kelaniya. |
Abstract: | In today’s turbulent environment, continuous improvement and effective design and change have become requirement for all organizations. As a result, designing and managing organizational change has been a frequently studied topic over the last few decades. Cooperation of marketing managers with new product project managers in an organization by creating a frame work consistent with the reduction of related risk leads to the development of an organization’s product and increasing its market share. However, the innovation is a process of developing some principles for managing new product development. Approach of any organization depends on its decision-making process which affects how its business system develops and performs in the dynamic scenario. This paper considers general, but fundamental, approaches to decision-making process and innovative marketing management practices, their effects on new product development and finally its influence on business systems. |
URI: | http://repository.kln.ac.lk/handle/123456789/7165 |
Appears in Collections: | ICBI 2010 |
Files in This Item:
File | Description | Size | Format | |
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N Ghune.pdf | 38.21 kB | Adobe PDF | View/Open |
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