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DC Field | Value | Language |
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dc.contributor.author | Ghune, N. | |
dc.contributor.author | Bargal, H. | |
dc.contributor.author | Phalke, M. | |
dc.contributor.author | Saxena, B. | |
dc.contributor.author | Yadav, S.K. | |
dc.contributor.author | Sharma, A. | |
dc.contributor.author | Shukla, R. | |
dc.date.accessioned | 2015-04-28T05:42:01Z | |
dc.date.available | 2015-04-28T05:42:01Z | |
dc.date.issued | 2010 | |
dc.identifier.citation | Ghune, Nitish, Bargal, Hitendra, Phalke, Manish, Saxena, Bhanu, Yadav, Santosh Kumar, Sharma, Ashish and Shukla, Rajeev, 2010. Impact of innovation on new product development in India, In: Proceedings of the 1st International Conference on Business and Information, University of Kelaniya. | en_US |
dc.identifier.uri | ||
dc.identifier.uri | http://repository.kln.ac.lk/handle/123456789/7165 | |
dc.description.abstract | In today’s turbulent environment, continuous improvement and effective design and change have become requirement for all organizations. As a result, designing and managing organizational change has been a frequently studied topic over the last few decades. Cooperation of marketing managers with new product project managers in an organization by creating a frame work consistent with the reduction of related risk leads to the development of an organization’s product and increasing its market share. However, the innovation is a process of developing some principles for managing new product development. Approach of any organization depends on its decision-making process which affects how its business system develops and performs in the dynamic scenario. This paper considers general, but fundamental, approaches to decision-making process and innovative marketing management practices, their effects on new product development and finally its influence on business systems. | en_US |
dc.language.iso | en | en_US |
dc.publisher | University of Kelaniya | en_US |
dc.subject | Innovation, Product Development, Marketing Strategies, Business Systems | en_US |
dc.title | Impact of innovation on new product development in India | en_US |
dc.type | Article | en_US |
Appears in Collections: | ICBI 2010 |
Files in This Item:
File | Description | Size | Format | |
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N Ghune.pdf | 38.21 kB | Adobe PDF | View/Open |
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