Please use this identifier to cite or link to this item:
http://repository.kln.ac.lk/handle/123456789/6620
Title: | A survey based method of measuring brand equity: exploratory study |
Authors: | Malkanthi, K.G.P. Kodithuwakku, S.S. |
Issue Date: | 2008 |
Publisher: | University of Kelaniya |
Citation: | Malkanthi, K.G. Pradeepa and Kodithuwakku, Sarath S., 2008. A survey based method of measuring brand equity: exploratory study, In: Proceedings of the International Conference on Social Sciences, Sri Lanka, University of Kelaniya, pp 46. |
URI: | http://repository.kln.ac.lk/handle/123456789/6620 |
Appears in Collections: | ICSS 2008 |
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