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Please use this identifier to cite or link to this item: http://repository.kln.ac.lk/handle/123456789/6620
Title: A survey based method of measuring brand equity: exploratory study
Authors: Malkanthi, K.G.P.
Kodithuwakku, S.S.
Issue Date: 2008
Publisher: University of Kelaniya
Citation: Malkanthi, K.G. Pradeepa and Kodithuwakku, Sarath S., 2008. A survey based method of measuring brand equity: exploratory study, In: Proceedings of the International Conference on Social Sciences, Sri Lanka, University of Kelaniya, pp 46.
URI: http://repository.kln.ac.lk/handle/123456789/6620
Appears in Collections:ICSS 2008

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