Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 78
Issue Date | Title | Author(s) |
2021 | Exploration of Shopping Orientation and Factors Influencing Customer Satisfaction in Multi Brand Apparel Retail in Madurai District | Joseph, Sinu; Inayath, Ahamed S B |
2021 | Customer Preference Towards Internet Banking in Madurai District, India: An Empirical Investigation | Geetha, K |
2021 | Impact of Multi - Sensory Brand Experience on Customer Value: Examining the Mediating Effect of Store Image with Special Reference to Clothing & Textile Store | Wickramasighe, H.A.; Gunawardane, Nisal |
2021 | The Effect of Telecommuting for the Performance of Marketing Job roles in Sri Lankan Life Insurance Industry | Fernando, N. H. D. N.; Gunawardane, Nisal |
2021 | Impact of Sensory Branding on Brand Loyalty of Franchised Fast- Food Outlets | Jayathilake, G. H. V. D.; Gunawardane, Nisal |
2021 | Impact of Brand Personality on Brand Equity, Examining the Mediating Effect of Brand Love in Automobile Industry of Sri Lanka | Nipun, A. A. T.; Gunawardane, Nisal |
2021 | Impact of Multi – Sensory Branding on Customer Brand Engagement: Investigating the Mediating Effect of Brand Experience with Special Reference to Modern Trade Sector | Anuradha, W. T. D.; Gunawardane, Nisal |
2021 | Brand Experience in Driving Consumer Repurchase Intention of Retail Fashion Brands | Madhushani, D. P. S. R. P.; Gunawardane, Nisal |
2021 | The Role of Perceived Service Customization in Driving Customer Loyalty; Examining the Mediation Effect on Trust: with Special Reference to Automobile Maintenance Service Sector in Sri Lanka | Kumara, W. G. P. M. P.; Gunawardane, Nisal |
2021 | Impact of e-WOM on Purchasing Intention Towards the Fashion Retail Industry Moderating Effect of Product Involvement with Special Reference to Western Province Sri Lanka | Kadigawa, Ushadhi; Thilina, D. K. |
2021 | The Impact of Social Media Marketing on Brand Trust: with Special Reference to Cosmetic Industry in Sri Lanka | Kalpana, M. H. A. D. A. S.; Thilina, D. K. |
2021 | Word of Mouth Impact on Brand Evangelism of Supermarket Own Brands | Gayangani, K. A. D. S.; Thilina, D. K. |
2021 | Factors Affecting the Adoption of Location-Based Mobile Application on Taxi Industry in Sri: in the Midst of Covid-19 Pandemic | Bandula, S. D. P. M.; Thilina, D. K. |
2021 | The Influence of User Generated Content on Online Purchase Intention with Special Reference to Sri Lankan Handicraft Industry | Kularathne, R. D. D. D.; Thilina, D. K. |
2021 | Impact of Social Media Marketing on Consumer Purchase Intention: with Special Reference to Fashion Retail Industry | Ranwala, R. D. V. G.; Thilina, D. K. |
2021 | Impact of Real-Time Social Media Content Marketing on Emotional Brand Attachment; with Special Reference to Sri Lanka Food and Beverage Industry | Pathirage, Devika; Thilina, D. K. |
2021 | Drivers of the Switching Behaviour of Mobile Broadband Service Consumers in Sri Lanka | Dewmini, G. S. P. T.; Gayathree, Poornima K |
2021 | Drivers of Green Purchasing Intention Triggered from the Advertising Appeals in Social Media Platforms: with Special Reference to Green FMCG Goods | Kulasekara, D. S. R. |
2021 | Creating Television Brand Loyalty through Corporate Social Responsibility Programs of Local TV Channels in Sri Lanka: with Special Reference to the Mediating Effect of Television Brand Trust | Jayarathna, N. S. P.; Gayathree, Poornima K |
2021 | Impact of Social Media Marketing for Purchase Intention of Organic Food: with Special Reference to the Mediating Effect of Customer Attitudes | Nisansala, M. M. Sajini; Gayathree, Poornima K |
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 78