DSpace JSPUI

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Issue Date	Title	Author(s)
2021	Exploration of Shopping Orientation and Factors Influencing Customer Satisfaction in Multi Brand Apparel Retail in Madurai District	Joseph, Sinu; Inayath, Ahamed S B
2021	Customer Preference Towards Internet Banking in Madurai District, India: An Empirical Investigation	Geetha, K
2021	Impact of Multi - Sensory Brand Experience on Customer Value: Examining the Mediating Effect of Store Image with Special Reference to Clothing & Textile Store	Wickramasighe, H.A.; Gunawardane, Nisal
2021	The Effect of Telecommuting for the Performance of Marketing Job roles in Sri Lankan Life Insurance Industry	Fernando, N. H. D. N.; Gunawardane, Nisal
2021	Impact of Sensory Branding on Brand Loyalty of Franchised Fast- Food Outlets	Jayathilake, G. H. V. D.; Gunawardane, Nisal
2021	Impact of Brand Personality on Brand Equity, Examining the Mediating Effect of Brand Love in Automobile Industry of Sri Lanka	Nipun, A. A. T.; Gunawardane, Nisal
2021	Impact of Multi – Sensory Branding on Customer Brand Engagement: Investigating the Mediating Effect of Brand Experience with Special Reference to Modern Trade Sector	Anuradha, W. T. D.; Gunawardane, Nisal
2021	Brand Experience in Driving Consumer Repurchase Intention of Retail Fashion Brands	Madhushani, D. P. S. R. P.; Gunawardane, Nisal
2021	The Role of Perceived Service Customization in Driving Customer Loyalty; Examining the Mediation Effect on Trust: with Special Reference to Automobile Maintenance Service Sector in Sri Lanka	Kumara, W. G. P. M. P.; Gunawardane, Nisal
2021	Impact of e-WOM on Purchasing Intention Towards the Fashion Retail Industry Moderating Effect of Product Involvement with Special Reference to Western Province Sri Lanka	Kadigawa, Ushadhi; Thilina, D. K.
2021	The Impact of Social Media Marketing on Brand Trust: with Special Reference to Cosmetic Industry in Sri Lanka	Kalpana, M. H. A. D. A. S.; Thilina, D. K.
2021	Word of Mouth Impact on Brand Evangelism of Supermarket Own Brands	Gayangani, K. A. D. S.; Thilina, D. K.
2021	Factors Affecting the Adoption of Location-Based Mobile Application on Taxi Industry in Sri: in the Midst of Covid-19 Pandemic	Bandula, S. D. P. M.; Thilina, D. K.
2021	The Influence of User Generated Content on Online Purchase Intention with Special Reference to Sri Lankan Handicraft Industry	Kularathne, R. D. D. D.; Thilina, D. K.
2021	Impact of Social Media Marketing on Consumer Purchase Intention: with Special Reference to Fashion Retail Industry	Ranwala, R. D. V. G.; Thilina, D. K.
2021	Impact of Real-Time Social Media Content Marketing on Emotional Brand Attachment; with Special Reference to Sri Lanka Food and Beverage Industry	Pathirage, Devika; Thilina, D. K.
2021	Drivers of the Switching Behaviour of Mobile Broadband Service Consumers in Sri Lanka	Dewmini, G. S. P. T.; Gayathree, Poornima K
2021	Drivers of Green Purchasing Intention Triggered from the Advertising Appeals in Social Media Platforms: with Special Reference to Green FMCG Goods	Kulasekara, D. S. R.
2021	Creating Television Brand Loyalty through Corporate Social Responsibility Programs of Local TV Channels in Sri Lanka: with Special Reference to the Mediating Effect of Television Brand Trust	Jayarathna, N. S. P.; Gayathree, Poornima K
2021	Impact of Social Media Marketing for Purchase Intention of Organic Food: with Special Reference to the Mediating Effect of Customer Attitudes	Nisansala, M. M. Sajini; Gayathree, Poornima K