6th-2021 Collection home page

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Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 110
Issue DateTitleAuthor(s)
2021Impact of Job Satisfaction on Employee Retention in Apparel Industry of Sri Lanka: Examining the Moderating Effect of the Age FactorHemarathne, D. J. C.; Thilina, D. K.
2021The Impact of Facebook Advertising on e-Brand Equity: Examining the Moderating Effect of Negative Sentiments with Special Reference to Telecommunication Industry in Sri LankaHewapathirana, N. T.; Thilina, D. K.
2021Factors Affecting on Smartphone Purchase Intention of Customers in Sri Lanka: Examining the Moderating Effect of AgeRanathunga, P. R. S. W.; Thilina, D. K.
2021Factors Influence on Online Freelancing in Digital Marketing IndustryKodithuwakku, D. K.; Thilina, D. K.
2021Factors Affecting Customers' Willingness to Use Quick Response Codes During the Covid-19 Pandemic (With Special Reference to Financial Institutions in Colombo District)Chathuranga, H. S. B. A.; Thilina, D. K.
2021Impact of YouTube Influencers on Consumer Purchase Intention of Mobile Phone Brands in Sri LankaBotheju, W. T. P.; Thilina, D. K.
2021The Impact of Brand Equity on Consumer's Cognitive Post Purchase Dissonance: In Case of Smart PhonesWijerathne, M. M. S. S.; Thilina, D. K.
2021Factors Affecting on Customer Purchase Decision of Automobiles in Sri LankaSamarasinghe, B. K. H. D.; Thilina, D. K.
2021Social Media Marketing: A New Era in the Field of Marketing, Good News or Bad NKatarmal, N. H.
2021The Impact of User Generated Content on Online Purchase Intention of Retail Fashion Industry in Sri LankaSameera, T. M. V.; Gunawardane, Nisal
2021Impact of Mobile Banking Service Quality on Customer Satisfaction: With Special Reference to Government Commercial Licensed Banks in Sri LankaKarunarathne, E. M. U. V.; Gunawardane, Nisal
2021The Impact of Online Banking Services on Customer Loyalty: With Special Reference to Sri Lankan Government Commercial Banking SectorIsurika, M. L. P.; Gunawardane, Nisal
2021The Impact of Service Quality on Customer Satisfaction with Special Reference to Motor Insurance Industry in Sri LankaGarusingha, G. S. R.; Gunawardane, Nisal
2021Impact of e-Service Quality on Student’s Satisfaction with Special Reference to Online Learning of Sri Lankan Government UniversitiesAppuhami, J. A. C. D.; Gunawardane, Nisal
2021Impact of Online Reviews on Hotel Booking Intention: With Special Reference to Star Class Hotels in Sri LankaAbeysekara, T. G. G. S.; Gunawardane, Nisal
2021Impact of Service Quality of Self-Service Technology on Customer Satisfaction of Generation Y: Investigating the Mediating Effect of Corporate Image with Special Reference to Licensed Commercial Banks in Sri LankaAbeynaike, S.; Gunawardane, Nisal
2021Emergence of Online Relationship Marketing in the Age of COVID-19: Importance of Personalization of Websites Towards Customer Loyalty in Retail e-Commerce IndustryRamachandran, Y; Gunawardane, Nisal
2021The Impact of Employee Empowering Leadership Behavior on Customer Loyalty with Special Reference to Banking SectorLakmali, W. M.; Gunawardane, Nisal
2021Impact of Service Quality on Customer Satisfaction: A Case of Sri Lankan SupermarketsDilhani, K. S.; Gunawardane, Nisal
2021Consumers’ Attitude Towards Organic Products: The Moderating Role of Health ConsciousnessRathna, G. A.; Sumathy, M.
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 110