Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 36
| Issue Date | Title | Author(s) |
| 2022 | Impact of Loyalty Program on Customer Retention with Special Reference to the Fashion Retail Industry in Sri Lanka | Peter, G. J.; Herath, H. M. R. P. |
| 2022 | Impact of Loyalty Program Benefits on Brand Loyalty: with Special Reference to Dialog Axiata Company in Colombo District | Kolabage, D. R. N.; Bandara, B. S. S. U. |
| 2022 | Impact of Key Buying Determinants on Purchasing Intensions of Fashion Clothing: Special Reference to Gen x and Millennials in Western Province Sri Lanka | Siyam, M. I. Mohamed; Thilina, D. K. |
| 2022 | Impact of Internal Atmosphere on Customer Loyalty in Franchise Fast Food Industry: Mediating Effect of Customer Satisfaction with Special Reference to Western Province Residence in Sri Lanka | Dahanayaka, D. G. P. I.; Wanninayake, W. M. C. B. |
| 2022 | Impact of In-Store Atmosphere on Consumer Perception at Modern Trade in Sri Lanka: Examine Store Format as Moderating Variable | Bhagya, R. M. H.; Dissanayake, D. M. R. |
| 2022 | Impact of Instagram’s Product Reviews on Consumer Purchase Intention of Cosmetic Industry with Special Reference to Youth in Western Province | Kamburugoda, K. D. G.; Bandara, B. S. S. U. |
| 2022 | Impact of Instagram Influencer Marketing on Consumer Purchasing Intention: The Mediating Effect of Brand Consciousness with Special Reference to the Fashion Industry in Sri Lanka | Nawarathna, P. H. S. K.; Medis, L. A. P. |
| 2022 | Impact of Influencer Marketing on Consumer Purchase Decisions of Sri Lankan Domestic Tourists in Adventure Tourism: Mediation Effect of User Attitude | Yasoda, J. A. H.; Medis, L. A. P. |
| 2022 | Impact of Green Packaging on Consumer Purchase Intention: with Special Reference to Y Generation in Western Province Sri Lanka (with Special Reference to FMCG Industry) | Muthunayaka, M. M. H.; Gayathree, D. A. G. P. K. |
| 2022 | Impact of Green Brand Awareness on Green Consumerism with the Examination of the Mediating Effect of Green Trust with Special Reference to FMCG Industry in Sri Lankan Context | Liyanage, W. H. N. B.; Dissanayake, D. M. R. |
| 2022 | Impact of Green Advertising on Consumer Purchase Intention in Organic Food Industry of Sri Lanka: The Moderating Effect of Consumer Innovativeness | Rathnayake, R. M. S. S.; Gayathree, D. A. G. P. K. |
| 2022 | Impact of Factors Effect on the Customer Purchase Intension on Carbonated Soft Drinks Market: Special Reference to Western Province in Sri Lanka | Piushan, H. A. D. D.; Medis, L. A. P. |
| 2022 | Impact of Facebook Marketing on Brand Awareness: With Special Reference to Fast Moving Consumer Goods Industry in Sri Lanka | Dilhani, E. D. A.; Herath, H. M. R. P. |
| 2022 | Impact of Facebook Advertising on Purchase Intention of Fashion Retails with Special Reference to Youth Consumers in Sri Lanka | Wishwajith, B. J.; Bandara, S. Udith |
| 2022 | Impact of Experiential Marketing on Customer Satisfaction; Examine the Mediating Effect of Customer Perceived Value with Special Reference to Restaurants Located in Western Province Sri Lanka | Kumari, W. L. P.; Gayathree, D. A. G. P. K. |
| 2022 | Impact of E-service Quality on Customer Satisfaction in Internet Banking, with Reference to Licensed Commercial Banks in Sri Lanka | Sisirakkody, K. G. N. K.; Gunawardhana, W. A. D. N. R. |
| 2022 | Impact of Environmental Knowledge on Green Purchase Intention: Examining the Mediating Effect of Attitudes Towards Green Products with Special Reference to Young Business Executives in the Western Province, Sri Lanka | Cooray, W. H. H.; Patabendige, S. S. J. |
| 2022 | Impact of Emotional Appeal Advertising on Consumer Brand Relationship of Vicenarians (20-29 aged) with Special Reference to FMCG Sector in Sri Lanka; Mediating Factor Attitude towards Advertisement | Amunugama, G. N.; Bandara, B. S. S. U. |
| 2022 | Impact of Customer Shopping Value on Brand Loyalty: Examining the Mediating Effect of Customer Satisfaction: With Special Reference to the E-Commerce Industry in Western Province of Sri Lanka | Madushika, R. A. L.; Dissanayake, D. M. R. |
| 2022 | Impact of Customer Relationship Marketing on Customer Loyalty with Special Reference to State Sector Commercial Banks in Sri Lanka | Kaveesha, G. S. P. M.; Medis, L. A. P. |
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 36
