Collection's Items (Sorted by Submit Date in Descending order): 21 to 36 of 36
| Issue Date | Title | Author(s) |
| 2022 | Impact of Consumer Values on Consumer Satisfaction of Foreign Travelers: with Special Reference to Adventure Tourism Industry in Sri Lanka | De Alwis, T. P. G. S.; Medis, L. A. P. |
| 2022 | Impact of Consumer Sales Promotions on Consumer Impulsive Buying Behavior in Modern Trade Outlets in Western Province, Sri Lanka | Eranga, M. K.; Bandara, B. S. S. U. |
| 2022 | Impact of Celebrity Endorsement towards Brand Switching Behavior of Customers with Special Reference to Mobile Telecommunication Industry | Heshan, K. A. S.; Weerasiri, R. A. S. |
| 2022 | Impact of Celebrity Endorsement on Customer Purchase Intention towards Personal Care Products in Sri Lanka | Gunaweera, D. S.; Weerasiri, R. A. S. |
| 2022 | Impact of Celebrity Endorsement on Consumer Purchasing Behavior in Sri Lankan Cosmetic Industry Specifically Considering Products; Hair Oil, Shampoo and Beauty Soap | Padukka, L. U.; Weerasiri, R. A. S. |
| 2022 | Impact of Brand Experience in Developing Brand Loyalty with Special Reference to Upscale Fine-Dining Restaurants in Colombo | Malalarathna, M. A. B. A. U.; Gunawardhana, W. A. D. N. R. |
| 2022 | Impact of Brand Equity on Consumer Purchasing Intention with Special Reference to Franchised Food Industry | Perera, N. S. D. S.; Gunawardane, W. A. D. N. R. |
| 2022 | Impact of Advertising Appeals on Consumer Purchase Intention in Mobile Telecommunication Sector: with Special Reference to Youth Segment in Sri Lanka | Gunawardana, N. D. D.; Bandara, B. S. S. U. |
| 2022 | Factors Influencing the Switching Behavior of Mobile Telecommunication Service Consumers in Sri Lanka (Colombo District) | Liyanage, T. D. S.; Dissanayake, D. M. R. |
| 2022 | Factors Influencing on Customer’s Switching Behavior of Mobile Service Providers in Sri Lanka | Rashmila, R. M. R.; Weerasiri, R. A. S. |
| 2022 | Factors Affecting on Adoption of E- Banking Services in Sri Lanka with Special Reference to the Commercial Banking Sector | Kumara, R. D. I. S.; Dissanayake, D. M. R. |
| 2022 | Factors Affecting Consumer Acceptance of Omni-channel Approach with Special Reference to the Supermarket Sector | Jayamal, S. K. D. I. U.; Herath, H. M. R. P. |
| 2022 | Drivers of the Purchasing Intention of Fair-Trade products: Special Reference to the Cosmetics Industry in Sri Lanka | Jayaweera, N. S.; Gayathree, D. G. P. K. |
| 2022 | Congruence Between Self-Image and Brand Personality and Their Impact on Purchasing Intentions: A Case of Sri Lankan Motorcycle Industry | Samarasinghe, K. G. S. A.; Patabendige, S. S. J. |
| 2022 | An Investigation of the Influence of Marketing Mix (4Ps) and Their Relative Importance on Cosmetic Purchase Intention of Youth Generation in Sri Lanka | Ranasinghe, S. C.; Herath, H. M. R. P. |
| 2022 | A Study on the Impact of Green Marketing Tools on Green Purchasing Behavior in Sri Lanka: The Mediating Effect of Environmental Attitude. (with Special Reference to Electronic Home Appliances) | Kurukulasooriya, K. M. M. L.; Gayathree, D. A. G. P. K. |
Collection's Items (Sorted by Submit Date in Descending order): 21 to 36 of 36
