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Please use this identifier to cite or link to this item: http://repository.kln.ac.lk/handle/123456789/27872
Title: Consumer ethnocentrism in the contemporary world - literature review.
Authors: Mallikarachchi, M.C. K.
Kalpana, Ambepitiya
Keywords: Consumerism, Demographical antecedents, Consumer characteristics, Social phycological antecedents
Issue Date: 2023
Publisher: Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka
Citation: Mallikarachchi M.C. K.; Kalpana Ambepitiya (2023), Consumer ethnocentrism in the contemporary world - literature review, 14th International Conference on Business and Information, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka
Abstract: This paper aims to provide an overview of the literature on consumer ethnocentrism. Along with demographic, social, cultural, and psychological factors, product features and other facilities also impact consumer behaviour. The impact of many factors and problems on ethnocentrism is examined, and issues with the research's consistency in terms of definition and measurement are found. Investigating consumer ethnocentrism behaviour locally and globally is essential in considering the literature. Future study directions and a description of consumer ethnocentrism are suggested in the section "Directions for Research."
URI: http://repository.kln.ac.lk/handle/123456789/27872
Appears in Collections:ICBI 2023 (Full Papers)

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