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DC Field | Value | Language |
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dc.contributor.author | Fernando, Madhuri | - |
dc.contributor.author | Leckie, Civilai | - |
dc.contributor.author | Jopp, Ryan | - |
dc.contributor.author | Daronkola, Hassan Kalantari | - |
dc.contributor.author | Johnson, Lester W | - |
dc.date.accessioned | 2022-08-12T09:37:48Z | - |
dc.date.available | 2022-08-12T09:37:48Z | - |
dc.date.issued | 2022 | - |
dc.identifier.citation | Fernando, Madhuri & Leckie, Civilai & Jopp, Ryan & Kalantari, Hassan & Johnson, Lester. (2022). Multi-Actor Value Co-Creation in Community-Based Tourism. 112-122. | en_US |
dc.identifier.uri | http://repository.kln.ac.lk/handle/123456789/25071 | - |
dc.description.abstract | Community-based tourism (CBT) is an alternative tourism approach appraised for its contribution to uplifting the social-economic well-being of the host community. The uniqueness of this approach is that, unlike other tourism approaches, the host community is comprised of a range of tourism stakeholders who play various roles as tourism service suppliers, employees, and members from the local community integrating resources with tourists in co-creating value. However, the extant literature on value co-creation concentrates on the tourist-host dyad to explore the phenomenon. Therefore, there is little insight into value co-creation and its consequences in a multi-actor context where service encounters occur between tourists and multiple host community actors. Taking Phillip Island, Australia, as a case study of CBT destination, this paper reveals how micro-level actors coordinate value co-creation as resource integrators. Finally, addressing the phenomenological nature of value in service-dominant logic (SDL), positive and negative value perceptions for the actors were also explored. The paper thus sheds light on value co-creation activities and their consequences from multiple actor roles within the CBT ecosystem. | en_US |
dc.title | Multi-actor value co-creation in community-based tourism | en_US |
Appears in Collections: | Marketing Management |
Files in This Item:
File | Description | Size | Format | |
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Abstract_informit.419422515458400 - Madhuri Fernando - University of Kelaniya.pdf | 197.13 kB | Adobe PDF | View/Open |
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