Collection's Items (Sorted by Submit Date in Descending order): 41 to 60 of 85
| Issue Date | Title | Author(s) |
| 2010 | Effect of promoting country of origin as an ethnocentric appeal in developing local brands: special Reference to telecommunication industry of Sri Lanka | Weerasiri, S.; Dissanayake, D.M.R. |
| 2013 | The impact of brand awareness, brand association and brand perceived quality on female consumers' purchase decision of foreign makeup products (a study on youth segment) | Perera, W.L.M.V.; Dissanayake, D.M.R. |
| 2016 | Study of Green Banking Practices in the Sri Lankan Context: A Critical Review | Fernando, P.M.P.; Fernando, K.S.D. |
| 2016 | Reducing traffic congestion in Colombo metropolitan area through adaptation of alternative personnel transportation methods: barriers and long term strategies | Fernando, K.S.D.; Fernando, P.M.P. |
| 2016 | The Impact of Celebrity Endorsement toward Brand Image with special Reference to Men’s Wear Apparel in Sri Lanka | Malshan, R.N.A.D.; Weerasiri, R.A.S. |
| 2016 | Factors influencing on purchase intention of organic food products in Sri Lanka | Weerasiri, R.A.S.; Maldeniya, D. |
| 2014 | The strategic importance of supply chain management in small and medium sized enterprises. A case study of the garment industry in Sri Lanka | Herath, H.M.R.P. |
| 2011 | Type of Account Consumer Maintains with their Banks and Service Quality. | Herath, H.M.R.P. |
| 2009 | Income Level of the Consumer and Service Quality | Herath, H.M.R.P.; Ranjanee, S. |
| 2009 | Gender of the Consumer and Service Quality | Herath, H.M.R.P.; Wanninayake, W.M.C.B. |
| 2009 | Application of six sigma in India and Sri Lanka. Review of Professional Management | Tannan, S.K.; Herath, H.M.R.P. |
| 2008 | A case study approach on impact of branding on society in Sri Lankan context | Herath, H.M.R.P. |
| 2007 | A comparative study of service quality and customer service in public sector and private sector commercial banks | Wanninayake, W.M.C.B.; Dissanayake, D.M.R. |
| 2007 | The impact of visual merchandizing on consumer store choice decisions in Sri Lankan Supermarkets | Wanninayake, W.M.C.B.; Randiwela, P. |
| 2011 | Impact of Advertising Appeals on Brand Loyalty: Special reference to the Commercial banking Industry in Sri Lanka | Wanninayake, W.M.C.B.; Chovancova, M. |
| 2011 | The Impact of Customer Relationship Management Strategies on Customer Brand Loyalty in Telecommunication Industry, Sri Lanka | Randeni, R.K.S.P.; Wanninayake, W.M.C.B. |
| 2011 | Antecedents of Customer Base Brand Equity: Empirical Evidence from Beer Industry in Sri Lanka | Wanninayake, W.M.C.B.; Chovancova, M. |
| 2012 | The Impact of Brand Personality on Customer Patronizing Behavior: with special reference to the supermarket industry in Sri Lanka | Wanninayake, W.M.C.B.; Chovancova, M. |
| 2012 | Exploring the Impact of CRM Strategies on Customer Loyalty: With Special Reference to State-owned Commercial Banks in Sri Lanka | Wanninayake, W.M.C.B.; Chovancova, M. |
| 2012 | Exploring the Impact of Consumer Impulsiveness on Cognitive Dissonance: An Empirical Study | Wanninayake, W.M.C.B.; Chovancova, M. |
Collection's Items (Sorted by Submit Date in Descending order): 41 to 60 of 85
