Please use this identifier to cite or link to this item: http://repository.kln.ac.lk/handle/123456789/17168
Full metadata record
DC FieldValueLanguage
dc.contributor.authorFasna, M.A.F.-
dc.contributor.authorWeerasiri, R.A.S.-
dc.date.accessioned2017-08-18T04:32:50Z-
dc.date.available2017-08-18T04:32:50Z-
dc.date.issued2016-
dc.identifier.citationFasna, M.A.F. and Weerasiri, R.A.S. 2016. Factors Affecting On Consumer Purchasing Intention for Fruit Drinks Market in Sri Lanka.1st Student Research Conference on Marketing (SRCM), Department of Marketing Management, University of Kelaniya, Kelaniya. p 09.en_US
dc.identifier.urihttp://repository.kln.ac.lk/handle/123456789/17168-
dc.description.abstractThe purpose of conducting the research is to find out the factors influencing consumer purchase intention for fruit drinks market in Sri Lanka. Based on that, the researcher seeks to answer the research problem of “What are the factors influencing purchase intention for fruit drinks market in Sri Lanka?” Although the consumption of fruit drinks being preferred over carbonated drinks based on health perspective, there is no previous research is conducted on finding the factors influencing the purchasing intention for fruit drinks specializing on Sri Lankan context, has attracted the researcher’s attention to carry out the research. Research is conducted using quantitative techniques. Both primary (questionnaire) and secondary sources (such as internet, publications and books) of data have been used. Data collected from 150 respondents in Colombo district within the age limit of 20-35. Collected data was analyzed using descriptive such as tables, charts & inferential statistical tools using SPSS 20. In conclusion the majority of customers are having high level of consideration of attitudes, package, product quality, reputed brand name, and advertisements when purchasing fruit drinks. Therefore marketer can recognize strengths and weaknesses in their advertisements, packaging, and quality & can improve their performance concerning the extent of each variables impact on purchasing intention.en_US
dc.language.isoenen_US
dc.publisherDepartment of Marketing Management, University of Kelaniyaen_US
dc.subjectpurchasing intentionen_US
dc.subjectFruit Drinks Marketen_US
dc.subjectSri Lankaen_US
dc.titleFactors Affecting On Consumer Purchasing Intention for Fruit Drinks Market in Sri Lanka.en_US
dc.typeArticleen_US
Appears in Collections:1st-2016

Files in This Item:
File Description SizeFormat 
9.pdf115.78 kBAdobe PDFView/Open


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.