Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 72
Issue Date | Title | Author(s) |
2016 | The Impact of Product Package Elements on Consumer Purchase Decision: Dairy Food Product Industry in Sri Lanka. | Marasingha, M.P.C.H.K.; Herath, Renuka. |
2016 | The Impact of Experiential Marketing on Purchase Intention with Special Reference to Dialog 4G Routers. | Kodagoda, K.W.M.S.; Wijenayake, S.I. |
2016 | The Impact of Personal Attitudes on Consumer Purchasing Intention of Foot Bicycles in Western Province Sri Lanka. | Gunasekara, M.H.K.; Wijenayake, S.I. |
2016 | The Impact of Consumer Sales Promotion on Customer Buying Behavior: Special Reference to Sri Lankan FMCG Sector | Dissanayake, D.M.U.E.; Wijenayake, S.I. |
2016 | Effectiveness of Advertising Appeal on Purchase Intention for Mobile Connection Market of Sri Lanka. | De Silva, S.M.N.S.J.; Wijenayake, S.I. |
2016 | The Product Attributes That Influence the Smart Phone Buying Decision of Young People (Generation Y) In Sri Lanka. | Nilukamal, I.L.T.; Gayathree, D.A.G.P.K. |
2016 | Impact of Brand Personality on Consumer Brand Loyalty: With Special Reference to the Fashion Apparel Retail Industry in Sri Lanka. | Molagoda, S.M.T.D.; Gyathree, D.A.G.P.K. |
2016 | The Effect of Brand Equity for Women’s Purchasing Intention on Clothing Own Brands in Sri Lanka. | Maduwegedara, N.K.; Gayathree, D.A.G.P.K. |
2016 | A Study on Impact of Building Brand Awareness of Fashion Retailer Brands Using Social Media in Sri Lanka | Madusanka, K.A.D.; Gayathree, D.A.P.G.K. |
2016 | The Impact of Celebrity Endorsements on Customer Buying Intentions of the Sri Lankan Malted Milk Powder Market. | Chandrasiri, N.A.S.S.; Gayathree, D.A.G.P.K. |
2016 | The Impact of Social Media on Brand Image: A Study of Higher Education Industry in Sri Lanka | Fernando, S.R.C.; Wijesundara, C.B. |
2016 | A Study on The Factors Influence on Buying Intention of Life Insurance (with Special Reference to Colombo and Gampaha Districts in Sri Lanka) . | Fernando, M. R. L.; Wijesundara, C.B. |
2016 | Factors Affecting on Consumer Attitude towards Mobile Advertising: with Special Reference to Fast Food Industry | Chathurangee, Upeshika.K.L.; Wijesundara, C.B. |
2016 | The Impact of Web Quality on Consumer’s Offline Patronage Decision (With Special Reference to Casual Dining Restaurant Industry in Colombo). | Anushika, B.M.G.L.; Wijesundara, C.B. |
2016 | An Analysis on Sustainable Tourism Development in Sri Lanka (A study based on Stakeholders’ Attitudes and Actions). | Amzal, A.A.M.; Wijesundara, C.B. |
2016 | The Impact of Product Package Elements on Consumer Purchase Decision with Specific Reference to Dairy Food Product Industry in Sri Lanka. | Marasingha, M.P.C.H.K.; Herath, Renuka. |
2016 | The Influence of Sales Promotional Strategies of Savings Accounts Influence on Brand Loyalty in the Banking Industry. | Weerasinghe, C.S.; Herath, Renuka. |
2016 | The Impact of Social Media Marketing on Brand Loyalty (the case in tourist hotel). | Perera, P.K.D.P.; Herath, Renuka. |
2016 | The Determinant of Purchase of Clothing Products | Gamage, E.E.T.I.; Herath, Renuka. |
2016 | Impact of Brand Equity on Purchase Intention towards Local Apparel Brands. | Swarnawimala, H.M.R.; Patabendige, S.S.J. |
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 72