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Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 72
Issue DateTitleAuthor(s)
2016The Impact of Product Package Elements on Consumer Purchase Decision: Dairy Food Product Industry in Sri Lanka.Marasingha, M.P.C.H.K.; Herath, Renuka.
2016The Impact of Experiential Marketing on Purchase Intention with Special Reference to Dialog 4G Routers.Kodagoda, K.W.M.S.; Wijenayake, S.I.
2016The Impact of Personal Attitudes on Consumer Purchasing Intention of Foot Bicycles in Western Province Sri Lanka.Gunasekara, M.H.K.; Wijenayake, S.I.
2016The Impact of Consumer Sales Promotion on Customer Buying Behavior: Special Reference to Sri Lankan FMCG SectorDissanayake, D.M.U.E.; Wijenayake, S.I.
2016Effectiveness of Advertising Appeal on Purchase Intention for Mobile Connection Market of Sri Lanka.De Silva, S.M.N.S.J.; Wijenayake, S.I.
2016The Product Attributes That Influence the Smart Phone Buying Decision of Young People (Generation Y) In Sri Lanka.Nilukamal, I.L.T.; Gayathree, D.A.G.P.K.
2016Impact of Brand Personality on Consumer Brand Loyalty: With Special Reference to the Fashion Apparel Retail Industry in Sri Lanka.Molagoda, S.M.T.D.; Gyathree, D.A.G.P.K.
2016The Effect of Brand Equity for Women’s Purchasing Intention on Clothing Own Brands in Sri Lanka.Maduwegedara, N.K.; Gayathree, D.A.G.P.K.
2016A Study on Impact of Building Brand Awareness of Fashion Retailer Brands Using Social Media in Sri LankaMadusanka, K.A.D.; Gayathree, D.A.P.G.K.
2016The Impact of Celebrity Endorsements on Customer Buying Intentions of the Sri Lankan Malted Milk Powder Market.Chandrasiri, N.A.S.S.; Gayathree, D.A.G.P.K.
2016The Impact of Social Media on Brand Image: A Study of Higher Education Industry in Sri LankaFernando, S.R.C.; Wijesundara, C.B.
2016A Study on The Factors Influence on Buying Intention of Life Insurance (with Special Reference to Colombo and Gampaha Districts in Sri Lanka) .Fernando, M. R. L.; Wijesundara, C.B.
2016Factors Affecting on Consumer Attitude towards Mobile Advertising: with Special Reference to Fast Food IndustryChathurangee, Upeshika.K.L.; Wijesundara, C.B.
2016The Impact of Web Quality on Consumer’s Offline Patronage Decision (With Special Reference to Casual Dining Restaurant Industry in Colombo).Anushika, B.M.G.L.; Wijesundara, C.B.
2016An Analysis on Sustainable Tourism Development in Sri Lanka (A study based on Stakeholders’ Attitudes and Actions).Amzal, A.A.M.; Wijesundara, C.B.
2016The Impact of Product Package Elements on Consumer Purchase Decision with Specific Reference to Dairy Food Product Industry in Sri Lanka.Marasingha, M.P.C.H.K.; Herath, Renuka.
2016The Influence of Sales Promotional Strategies of Savings Accounts Influence on Brand Loyalty in the Banking Industry.Weerasinghe, C.S.; Herath, Renuka.
2016The Impact of Social Media Marketing on Brand Loyalty (the case in tourist hotel).Perera, P.K.D.P.; Herath, Renuka.
2016The Determinant of Purchase of Clothing ProductsGamage, E.E.T.I.; Herath, Renuka.
2016Impact of Brand Equity on Purchase Intention towards Local Apparel Brands.Swarnawimala, H.M.R.; Patabendige, S.S.J.
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 72