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Commerce and Management
Symposia & Conferences
Junior Research Symposia
Student Research Conference on Marketing(SRCM)
1st-2016
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Issue Date
Title
Author(s)
2016
Study on Consumer Behavior towards Branded Garment Products in Sri Lanka (Special Reference to Gampaha District).
Thanushka, K.S.
;
Jayarathne, W.A.
2016
Analysis of Consumer Behaviour on Food Restaurants in Sri Lanka (With Special Reference on Western Province)
Hansaka, W.A.S.P.
;
Jayarathne, W.A.
2016
Factors Influencing on Brand Loyalty towards Fast Food Restaurants in Sri Lanka with Special Reference to Western Province
Gunarathne, W.P.G.K.
;
Jayarathne, W.A.
2016
Study on Consumer Buying Behavior on Vegetable Purchase in Sri Lanka (Special Reference to Gampaha District).
Abeysundara, A.H.A.C.L.
;
Jayarathne, W.A.
2016
Impact of Brand Image on Consumer Purchasing Behaviour in Women’s Intimate Market in Sri Lanka
Weerakoon, L.D.R.
;
Fernando, P.M.P.
2016
The Product Attributes That Influence the Smart Phone Buying Decision of Young People (Generation Y) In Sri Lanka.
Nilukamal, I.L.T.
;
Gayathree, D.A.G.P.K.
2016
The Impact of Consumer Sales Promotion on Customer Buying Behavior: Special Reference to Sri Lankan FMCG Sector
Dissanayake, D.M.U.E.
;
Wijenayake, S.I.
2016
The Impact of Experiential Marketing on Purchase Intention with Special Reference to Dialog 4G Routers.
Kodagoda, K.W.M.S.
;
Wijenayake, S.I.
2016
Impact of Brand Personality on Consumer Brand Loyalty: With Special Reference to the Fashion Apparel Retail Industry in Sri Lanka.
Molagoda, S.M.T.D.
;
Gyathree, D.A.G.P.K.
2016
The Impact of Personal Attitudes on Consumer Purchasing Intention of Foot Bicycles in Western Province Sri Lanka.
Gunasekara, M.H.K.
;
Wijenayake, S.I.
Discover
Author
6
Jayarathne, W.A.
6
Kumara, D.W.
6
Perera, G.N.R.
6
Ubayachandra, E.G.
6
Wanninayake, W.M.C.B.
6
Weerasiri, R.A.S.
5
Fernando, P.M.P.
5
Herath, Renuka.
5
Wijesundara, C.B.
4
Gunawardana, H.M.R.S.S.
.
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Subject
15
Purchase Intention
7
Brand loyalty
5
Celebrity Endorsement
4
Brand awareness
4
Brand Image
4
Emotional Appeal
4
Perceived Quality
4
purchasing intention
4
Rational Appeal
4
Sri Lanka
.
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Date issued
72
2016