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Results 21-30 of 32 (Search time: 0.024 seconds).
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Issue DateTitleAuthor(s)
2020Review On Advertising Creativity, Brand Personality And Celebrity PersonalityJinadasa, M.; Perera, R.P.; Dissanayake, D.M.R.; Weerakoon, R.
2019Internal Marketing and Brand Commitment: An Empirical Review on Employee Perspective in Services SectorKumara, D.W.; Dissanayake, D.M.R.
2018Impact of Brand Citizenship Factors towards Sales Force Motivation: A Conceptual Review on Financial Leasing Service Sector of Sri LankaDissanayake, D.M.R.; Jayampathi, J.A.S.
2021Impact of Multi Sensory Appeals of Personal Care Brands on Brand EvangelismRanasinghe, D.K.; Dissanayake, D.M.R.
2021Influence of Perceived Quality and Brand Awareness on Brand Loyalty: Examining the Mediating Role of Brand Trust within Biscuit Industry in Sri LankaAkarawita, G. Sachintha; Dissanayake, D.M.R.
2010An Analysis of Switching Behavior of Pre-paid Mobile Users in Sri LankaDissanayake, D.M.R.; Wanninayake, W.M.C.B.
2016The Impact of Perceived Effectiveness of Brand Endorsement on Perceived Brand PersonalityDissanayake, D.M.R.; Amarasinghe, N.M.; Weerasiri, R.A.S.
2023Frugal Innovation and Core Characteristics: A Systematic Literature ReviewVelananda, Y.L.; Dissanayake, D.M.R.; Wickramasinghe, C. N.
2015Brand Building Strategies and Customer Buying Decisions: A Study on Growing up Milk Powder Market of Sri LankaDissanayake, D.M.R.
2015Role of brand identity in developing global brands: a literature based review on case comparison between apple iPhone vs Samsung smartphone brandsDissanayake, D.M.R.; Amarasuriya, T.

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