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Results 1-10 of 14 (Search time: 0.002 seconds).
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Issue Date
Title
Author(s)
2016
Contribution of Generation Z Characteristics on Brand Dilution: A Case on Phone Industry Sri Lanka
Pemerathna, A.H.S.
2011
Antecedents of Customer Base Brand Equity: Empirical Evidence from Beer Industry in Sri Lanka
Wanninayake, W.M.C.B.
;
Chovancova, M.
2011
Impact of Advertising Appeals on Brand Loyalty: Special reference to the Commercial banking Industry in Sri Lanka
Wanninayake, W.M.C.B.
;
Chovancova, M.
2016
The Impact of After Sales Service Quality on Customer Brand Loyalty: With Special Reference to Construction Machinery Industry in Sri Lanka
Pushpakumara, J.
;
Wanninayake, W.M.C.B.
2016
Impact of Social Media on Brand Loyalty: A Study of Telecommunication Companies in Sri Lanka
Herzallah, F.M.F.
;
Jayarathna, L.C.H.
2014
The Impact of Brand Loyalty on Buying Behavior of Consumers of LED Television (Case Study to Philips LED TV)
Ravindra, P.
;
Kumarapeli, K.
2017
Factors Affecting to Brand Loyalty in Fast Food Industry With Special Reference to Colombo District
Fernando, T.M.D.
;
Fernando, P.M.P.
2016
Factors Influencing on Brand Loyalty towards Fast Food Restaurants in Sri Lanka with Special Reference to Western Province
Gunarathne, W.P.G.K.
;
Jayarathne, W.A.
2016
Impact of Brand Personality on Consumer Brand Loyalty: With Special Reference to the Fashion Apparel Retail Industry in Sri Lanka.
Molagoda, S.M.T.D.
;
Gyathree, D.A.G.P.K.
2016
The Impact of Country of Origin on the Brand Equity: The case of University Student in Purchasing Toothpaste in Sri Lankan Market.
Gomes, G.H.D.
;
Ubayachandra, E.G.
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Author
3
Wanninayake, W.M.C.B.
2
Chovancova, M.
2
Fernando, P.M.P.
1
Fernando, T.M.D.
1
Gamage, W.B.G.P.S.
1
Gomes, G.H.D.
1
Gunarathne, W.P.G.K.
1
Gyathree, D.A.G.P.K.
1
Herath, H.M.K.N.
1
Herath, H.M.R.P.
.
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Subject
3
Brand Association
3
Perceived Quality
2
Brand Awareness
2
Brand awareness
2
Brand Personality
2
Social Media
1
Advertising
1
Aftersales Service Quality
1
Anti Millennia Personality
1
Atmosphere
.
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Date issued
6
2016
4
2017
2
2011
1
2014
1
2015
Has File(s)
14
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