ICBI 2015 Collection home page

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Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 83
Issue DateTitleAuthor(s)
2015The Perception of Mobile Banking Adoption among the Students Community: With Special Reference to Eastern UniversitySubramaniam, V.; Maheswaranathan, S.
2015The Impact of Visual Merchandising on Impulsive Buying Decision: A Study Based on Super Market Industry in Sri LankaSandamali, W.A.L.; Kumara, D.W.
2015The Impact of Physical Evidences on Customer Store Loyalty with Special Reference to Supermarket Industry in Sri LankaThilina, D.K.; Liyanage, N.
2015The Impact of Perceived Service Quality on Customer Satisfaction: A Study Based on Veterinary Hospital in Sri LankaDassanayake, P.S.; Weerasiri, R.A.S.
2015The Impact of Experience Design Elements on Loyalty Behavior: With Special Reference to Textiles Shopping Industry in Sri LankaRuwan, C.; Gunawardane, N.
2015Relationship between Celebrity Endorsement and Brand Attitude: With Reference to Financial Services Sector Brands in Sri LankaDissanayake, D.M.R.; Ismail, N.
2015Perceived Brand Value Benefits of Tea Product and its Impact on Consumer Behavior Study on Sri LankaRasheed, M.S.; Patabendige, S.
2015Marketing Promotional Efforts and Generating Positive Word-of-MouthDevendra, S.
2015Impact of Service Recovery on Customer Loyalty: With Special Reference to People’s BankArchchana, Y.
2015A Study on factors Influence Customer Retention towards XYZ AirlinesGunasekara, M.A.N.P.
2015Impact of Brand Personality Determinants towards Purchasing Intention: A Study on Branded Umbrella Products in Sri LankaRiyas, M.; Herath, H.M.R.P.
2015Perception of Generation Y towards Organic Foods in Sri Lanka: A Case of Individuals in Colombo DistrictFernando, K.G.N.; Gunawardana, H.M.R.S.S.
2015Impact of Lean System on Merchandizing Performance ExcellencePathirathna, L.S.B.H.; Herath, H.M.R.P.
2015Impact of Corporate Social Responsibility on Organization Performance: Special Reference to the Commercial Bank PLCde Silva, H.T.M.; Abeysekara, N.
2015Factors Affecting Purchase Decision for Indian Two Wheelers in Sri Lankan MarketMendis, A.S.M.G.; Weerasiri, R.A.S.
2015Factors Affecting on Pharmaceutical Products Brand Promotions: A Study on Professional Endorsement PerspectiveSriwignarajaa, K.; Fernando, P.M.P.
2015Emergence of Rural Markets in India; Opportunities, Threats and InnovationsAgarwal, H.
2015Does Brand Image Impact on Consumers’ Buying Behavior: Special Reference to Fermented Dairy ProductsKaushalya, A.M.; Fernando, P.I.N.
2015Consumer Buying Behavior of Decorative Paints Industry in Sri LankaUbayachandra, E.G.; Mendis, A.S.M.G.
2015Consumer attitude towards purchase intention for cosmetic productsKumudhini, N.
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 83