Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 83
| Issue Date | Title | Author(s) |
| 2015 | The Perception of Mobile Banking Adoption among the Students Community: With Special Reference to Eastern University | Subramaniam, V.; Maheswaranathan, S. |
| 2015 | The Impact of Visual Merchandising on Impulsive Buying Decision: A Study Based on Super Market Industry in Sri Lanka | Sandamali, W.A.L.; Kumara, D.W. |
| 2015 | The Impact of Physical Evidences on Customer Store Loyalty with Special Reference to Supermarket Industry in Sri Lanka | Thilina, D.K.; Liyanage, N. |
| 2015 | The Impact of Perceived Service Quality on Customer Satisfaction: A Study Based on Veterinary Hospital in Sri Lanka | Dassanayake, P.S.; Weerasiri, R.A.S. |
| 2015 | The Impact of Experience Design Elements on Loyalty Behavior: With Special Reference to Textiles Shopping Industry in Sri Lanka | Ruwan, C.; Gunawardane, N. |
| 2015 | Relationship between Celebrity Endorsement and Brand Attitude: With Reference to Financial Services Sector Brands in Sri Lanka | Dissanayake, D.M.R.; Ismail, N. |
| 2015 | Perceived Brand Value Benefits of Tea Product and its Impact on Consumer Behavior Study on Sri Lanka | Rasheed, M.S.; Patabendige, S. |
| 2015 | Marketing Promotional Efforts and Generating Positive Word-of-Mouth | Devendra, S. |
| 2015 | Impact of Service Recovery on Customer Loyalty: With Special Reference to People’s Bank | Archchana, Y. |
| 2015 | A Study on factors Influence Customer Retention towards XYZ Airlines | Gunasekara, M.A.N.P. |
| 2015 | Impact of Brand Personality Determinants towards Purchasing Intention: A Study on Branded Umbrella Products in Sri Lanka | Riyas, M.; Herath, H.M.R.P. |
| 2015 | Perception of Generation Y towards Organic Foods in Sri Lanka: A Case of Individuals in Colombo District | Fernando, K.G.N.; Gunawardana, H.M.R.S.S. |
| 2015 | Impact of Lean System on Merchandizing Performance Excellence | Pathirathna, L.S.B.H.; Herath, H.M.R.P. |
| 2015 | Impact of Corporate Social Responsibility on Organization Performance: Special Reference to the Commercial Bank PLC | de Silva, H.T.M.; Abeysekara, N. |
| 2015 | Factors Affecting Purchase Decision for Indian Two Wheelers in Sri Lankan Market | Mendis, A.S.M.G.; Weerasiri, R.A.S. |
| 2015 | Factors Affecting on Pharmaceutical Products Brand Promotions: A Study on Professional Endorsement Perspective | Sriwignarajaa, K.; Fernando, P.M.P. |
| 2015 | Emergence of Rural Markets in India; Opportunities, Threats and Innovations | Agarwal, H. |
| 2015 | Does Brand Image Impact on Consumers’ Buying Behavior: Special Reference to Fermented Dairy Products | Kaushalya, A.M.; Fernando, P.I.N. |
| 2015 | Consumer Buying Behavior of Decorative Paints Industry in Sri Lanka | Ubayachandra, E.G.; Mendis, A.S.M.G. |
| 2015 | Consumer attitude towards purchase intention for cosmetic products | Kumudhini, N. |
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 83
