Importance of compromising and integrating rational, emotional and moral appeals in developing brand values: special reference to industrial sector branding of Sri Lanka

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dc.contributor.authorDissanayake, D.M.R.
dc.date.accessioned2015-03-31T04:05:19Z
dc.date.available2015-03-31T04:05:19Z
dc.date.issued2008
dc.identifier.citationDissanayake, D.M.R., 2008. Importance of compromising and integrating rational, emotional and moral appeals in developing brand values: special reference to industrial sector branding of Sri Lanka, In: Proceedings of the International Conference on Social Sciences, Sri Lanka, University of Kelaniya, pp 42.en_US
dc.identifier.urihttp://repository.kln.ac.lk/handle/123456789/6616
dc.language.isoenen_US
dc.publisherUniversity of Kelaniyaen_US
dc.titleImportance of compromising and integrating rational, emotional and moral appeals in developing brand values: special reference to industrial sector branding of Sri Lankaen_US
dc.typeArticleen_US

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