Importance of compromising and integrating rational, emotional and moral appeals in developing brand values: special reference to industrial sector branding of Sri Lanka
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2008
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University of Kelaniya
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Dissanayake, D.M.R., 2008. Importance of compromising and integrating rational, emotional and moral appeals in developing brand values: special reference to industrial sector branding of Sri Lanka, In: Proceedings of the International Conference on Social Sciences, Sri Lanka, University of Kelaniya, pp 42.