Digital Repository

Attractiveness of venture ideas: a conjoint study

Show simple item record

dc.contributor.author Semasinghe, D.M.
dc.contributor.author Davidsson, P.
dc.contributor.author Steffens, P.R.
dc.date.accessioned 2015-06-17T09:15:12Z
dc.date.available 2015-06-17T09:15:12Z
dc.date.issued 2010
dc.identifier.citation Semasinge, Dissanayake, Davidsson, Per and Steffens, Paul R. (2010) Attractiveness of venture ideas: a conjoint study. In Langan-Fox, Janice (Ed.) Proceedings of the 7th AGSE International Entrepreneurship Research Exchange, Swinburne University of Technology, University of the Sunshine Coast, Queensland, pp. 119-129. en_US
dc.identifier.isbn 9780980332865
dc.identifier.uri http://repository.kln.ac.lk/handle/123456789/8348
dc.description.abstract Every venture starts with a venture idea; product/service, method of production, customer, market, or method of promotion etc. This study focused its attention on what factors drive entrepreneurs’ perceptions of the relative attractiveness of specific venture ideas, and how important different venture idea characteristics are for making such assessments. Based on several idea characteristics – four dimensions of newness, two dimensions of relatedness and potential financial gains – the study investigated how 32 expert entrepreneurs in Sri Lanka trade off among different levels and attributes associated with different idea characteristics. The study utilized a Conjoint Analysis to understand how entrepreneurs make preferences for different profiles of venture idea characteristics. Results suggest that entrepreneurs are highly attractive of introducing substantial improved products. They prefer to use a higher knowledge in implementing venture idea. Further, results show that entrepreneurs give higher importance for process newness in perceiving venture idea. en_US
dc.language.iso en en_US
dc.publisher Swinburne University of Technology, University of the Sunshine Coast, Queensland en_US
dc.title Attractiveness of venture ideas: a conjoint study en_US
dc.type Article en_US


Files in this item

This item appears in the following Collection(s)

Show simple item record

Search Digital Repository


Browse

My Account