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Attractiveness of Venture Idea amongst Expert Entrepreneurs: A Conjoint Analysis (Interactive Paper)

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dc.contributor.author Semasinghe, D.M.
dc.date.accessioned 2015-06-17T09:09:23Z
dc.date.available 2015-06-17T09:09:23Z
dc.date.issued 2010
dc.identifier.citation Semasinghe, Dissanayake M. (2010) "Attractiveness of Venture Idea amongst Expert Entrepreneurs: A Conjoint Analysis (Interactive Paper)," Frontiers of Entrepreneurship Research: Vol. 30: Iss. 5, Article 22. en_US
dc.identifier.uri http://digitalknowledge.babson.edu/fer/vol30/iss5/22
dc.identifier.uri http://repository.kln.ac.lk/handle/123456789/8345
dc.description.abstract Venture ideas are at the heart of entrepreneurship (Davidsson, 2004). However, we are yet to learn what factors drive entrepreneurs’ perceptions of the attractiveness of venture ideas, and what the relative importance of these factors are for their decision to pursue an idea. The expected financial gain is one factor that will obviously influence the perceived attractiveness of a venture idea (Shepherd & DeTienne, 2005). In addition, the degree of novelty of venture ideas along one or more dimensions such as new products/services, new method of production, enter into new markets/customer and new method of promotion may affect their attractiveness (Schumpeter, 1934). Further, according to the notion of an individual-opportunity nexus venture ideas are closely associated with certain individual characteristics (relatedness). Shane (2000) empirically identified that individual’s prior knowledge is closely associated with the recognition of venture ideas. Sarasvathy’s (2001; 2008) Effectuation theory proposes a high degree of relatedness between venture ideas and the resource position of the individual. This study examines how entrepreneurs weigh considerations of different forms of novelty and relatedness as well as potential financial gain in assessing the attractiveness of venture ideas. en_US
dc.language.iso en en_US
dc.title Attractiveness of Venture Idea amongst Expert Entrepreneurs: A Conjoint Analysis (Interactive Paper) en_US
dc.type Article en_US


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