Digital Repository

Growth and challenges of retail market in India

Show simple item record Yadav, S.K. Bargal, H. Sharma, A. Shukla, R. Saxena, B. Phalke, M. Ghune, N. 2015-04-28T06:02:22Z 2015-04-28T06:02:22Z 2010
dc.identifier.citation Yadav, Santosh Kumar, Bargal, Hitendra, Sharma, Ashish, Shukla, Rajeev, Saxena, Bhanu, Phalke, Manish and Ghune, Nitish, 2010. Growth and challenges of retail market in India, In: Proceedings of the 1st International Conference on Business and Information, University of Kelaniya. en_US
dc.description.abstract The retail sector of India has come-forth as one of the most dynamic and second fastest growing industrial economy with several players entering the market. But all of them have not yet tasted success because of the heavy initial investment that are required to break even with other companies and compete with them. India is the country having the most unorganized retail market. India’s huge middle class base and its untapped retail industry are the key attraction for global retail giants planning to enter into newer markets. This paper will includes growth of retail sector in India, strategies, strength and opportunities of retail stores, retail format in India, recent trends and opportunities and challenges. It examines consumers’ awareness and brand consciousness among people across different socio-economic group in India and witnessing of significant growth in the urban and semi-urban retail markets. en_US
dc.language.iso en en_US
dc.publisher University of Kelaniya en_US
dc.subject Indian Retail Sector, Growth, Challenges, Strategies. en_US
dc.title Growth and challenges of retail market in India en_US
dc.type Article en_US

Files in this item

This item appears in the following Collection(s)

Show simple item record

Search Digital Repository


My Account