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Impact of innovation on new product development in India

Show simple item record Ghune, N. Bargal, H. Phalke, M. Saxena, B. Yadav, S.K. Sharma, A. Shukla, R. 2015-04-28T05:42:01Z 2015-04-28T05:42:01Z 2010
dc.identifier.citation Ghune, Nitish, Bargal, Hitendra, Phalke, Manish, Saxena, Bhanu, Yadav, Santosh Kumar, Sharma, Ashish and Shukla, Rajeev, 2010. Impact of innovation on new product development in India, In: Proceedings of the 1st International Conference on Business and Information, University of Kelaniya. en_US
dc.description.abstract In today’s turbulent environment, continuous improvement and effective design and change have become requirement for all organizations. As a result, designing and managing organizational change has been a frequently studied topic over the last few decades. Cooperation of marketing managers with new product project managers in an organization by creating a frame work consistent with the reduction of related risk leads to the development of an organization’s product and increasing its market share. However, the innovation is a process of developing some principles for managing new product development. Approach of any organization depends on its decision-making process which affects how its business system develops and performs in the dynamic scenario. This paper considers general, but fundamental, approaches to decision-making process and innovative marketing management practices, their effects on new product development and finally its influence on business systems. en_US
dc.language.iso en en_US
dc.publisher University of Kelaniya en_US
dc.subject Innovation, Product Development, Marketing Strategies, Business Systems en_US
dc.title Impact of innovation on new product development in India en_US
dc.type Article en_US

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