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Importance of compromising and integrating rational, emotional and moral appeals in developing brand values: special reference to industrial sector branding of Sri Lanka

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dc.contributor.author Dissanayake, D.M.R.
dc.date.accessioned 2015-03-31T04:05:19Z
dc.date.available 2015-03-31T04:05:19Z
dc.date.issued 2008
dc.identifier.citation Dissanayake, D.M.R., 2008. Importance of compromising and integrating rational, emotional and moral appeals in developing brand values: special reference to industrial sector branding of Sri Lanka, In: Proceedings of the International Conference on Social Sciences, Sri Lanka, University of Kelaniya, pp 42. en_US
dc.identifier.uri http://repository.kln.ac.lk/handle/123456789/6616
dc.language.iso en en_US
dc.publisher University of Kelaniya en_US
dc.title Importance of compromising and integrating rational, emotional and moral appeals in developing brand values: special reference to industrial sector branding of Sri Lanka en_US
dc.type Article en_US


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