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Environmental Marketing as a Tool of Competitive Advantage: A Study Based on Organic Food in China

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dc.contributor.author Wijesinghe, J.C. en_US
dc.contributor.author Chen, J. en_US
dc.date.accessioned 2014-11-19T04:50:41Z
dc.date.available 2014-11-19T04:50:41Z
dc.date.issued 2011
dc.identifier.uri http://repository.kln.ac.lk/handle/123456789/4203
dc.description.abstract For the global economy to become ecologically sustainable, it is necessary to organise business and industry along ecologically sound principles and technologies. Due to the fact that, in recent years, both producers and consumers have been turning towards more environmentally friendly goods and services, environmental issues have become a major marketing focus. Therefore changes in patterns of consumption are just as important as changes to the production process. This research aims to investigate how consumer attitudes towards the production of environmentally friendly ?organic food? can change a firms? environmental behaviour to gain competitive advantages. This research is mainly based on Chinese consumers buying behaviour of organic food. Chinese consumers mostly consider ?Certification?, ?Branding?, ?Sensory appeal?, ?Social status?, and ?Value for money?. Food manufacturers may focus on these factors to gain competitive advantage over other manufacturers through environmental marketing. en_US
dc.subject Competitive advantage en_US
dc.subject Consumer behaviour en_US
dc.subject Environmental marketing en_US
dc.subject Organic food en_US
dc.title Environmental Marketing as a Tool of Competitive Advantage: A Study Based on Organic Food in China
dc.type conference_item en_US
dc.identifier.department Information Sysytems en_US


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