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Browsing 6th-2021 by Subject "Adaptability, Marketing Function, Purpose, Volatile Market"

Browsing 6th-2021 by Subject "Adaptability, Marketing Function, Purpose, Volatile Market"

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  • Khatri, K. S.; Pande, A. B. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)
    The COVID – 19 PANDEMICS has transformed the market around the world. There has been a great shift from usual marketing to digital marketing where the business has to have a purpose with it. These changes in the market ...

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