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The Impact of Green Promotion on Green Purchase Intention with Special Reference to Green Energy Solar Power Industry in Western Province in Sri Lanka

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dc.contributor.author Subasinghe, H. T.
dc.contributor.author Gayathree, D. A. G. P. K.
dc.date.accessioned 2024-08-22T10:05:54Z
dc.date.available 2024-08-22T10:05:54Z
dc.date.issued 2022
dc.identifier.citation Subasinghe, H. T.; Gayathree, D. A. G. P. K. (2022), The Impact of Green Promotion on Green Purchase Intention with Special Reference to Green Energy Solar Power Industry in Western Province in Sri Lanka, 7th Student Research Conference in Marketing (SRCM 2022), Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka. Page 75 en_US
dc.identifier.uri http://repository.kln.ac.lk/handle/123456789/28055
dc.description.abstract The purpose of this study was to examine the impact of green promotion on green purchase intention within the green energy solar power industry. As consumer purchasing behaviors increasingly shift towards green purchasing, this study developed an integrative conceptual framework based on a review of the literature. Previous research indicated a lack of studies focusing on green promotion in the solar power industry within the Sri Lankan context. Data were collected from 302 respondents in the Western Province through an online survey, and analyzed using SPSS 26. The convenience sampling method was employed to select the study sample. The findings reveal that eco branding, eco packaging, and green advertising each have a positive and significant impact on green purchase intention. These results highlight the potential for creating a competitive advantage in the expanding market and underscore the significance of green promotion in modern business practices and its influence on consumers' green purchase intentions. en_US
dc.publisher Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka en_US
dc.subject Eco Brand, Eco Packaging, Environmental Advertisements, Green Purchase Intention en_US
dc.title The Impact of Green Promotion on Green Purchase Intention with Special Reference to Green Energy Solar Power Industry in Western Province in Sri Lanka en_US


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