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Commerce and Management
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Symposia & Conferences
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Junior Research Symposia
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Student Research Conference on Marketing(SRCM)
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7th-2022
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Brand Consciousness, Fashion Industry, Instagram Influencer marketing, Purchase Intention, Social Media Influencer (1)
Brand Engagement, Fashion Consciousness, Fashion Clothing Involvement, Gen X, Materialism, Millennials (1)
Brand Equity, Consumer Purchase Intention, Franchised Fast Food Sri Lanka (1)
Brand Experience, Brand Loyalty, Colombo, Fine-dining Restaurant (1)
Brand Loyalty, Customer Satisfaction, Customer Shopping Value, Ecommerce (1)
Brand Loyalty, Hedonic Benefits, Symbolic Benefits, Utilitarian Benefits (1)
Brand Switching Behavior, Celebrity Endorsement, Telecommunication Industry (1)
Celebrity Endorsement, Customer Knowledge, Perceived Value, Product Packaging, Purchase Intentions (1)
Consumer Innovativeness, Consumer Purchase Intention, Green Advertising Attributes (1)
Consumer Perception, In-Store Atmosphere, Modern Trade, Store Format (1)
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