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Commerce and Management
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Junior Research Symposia
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Student Research Conference on Marketing(SRCM)
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7th-2022
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Actual and Ideal Self-Image, Brand Personality, Purchasing Intention (1)
Adventure Tourism, Consumer Perceived Values, Tourism Marketing Mix, Visitor Satisfaction (1)
Advertising, Consumer Purchase Intention, Emotional Appeals, Moral Appeals, Rational Appeals, Sri Lankan Mobile Telecommunication Sector (1)
Attitude Towards Green Products, Environmental Knowledge, Green Purchase Intention, Subjective and Objective Environmental Knowledge (1)
Attitude Towards the Advertisement, Consumer Brand Relationship, Emotional Appeal Advertising, Fear, Guilt, Humor, Romance (1)
Attitude, Moral Obligation, Perceived Behavioral Control, Self-Identity, Subjective Norms (1)
Attraction Towards Competitors, Core Service Failure, Price Unfairness, Service Providers, Switching Behavior, Switching Cost (1)
Attractiveness, Awareness, Celebrity Endorsement, Cosmetic Industry, Expertise & Respect, Purchase Intention, Similarity (1)
Attractiveness, Celebrity, Endorsement, Expertise, Purchase Intention, Similarity, Trustworthiness (1)
Brand Awareness, Facebook and Fast-Moving Consumer Goods, Firm Generated Content, User Generated Content (1)
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