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7th-2022
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Browsing 7th-2022 by Author

Browsing 7th-2022 by Author "Herath, H. M. R. P."

Now showing items 1-4 of 4

Factors Affecting Consumer Acceptance of Omni-channel Approach with Special Reference to the Supermarket Sector

Jayamal, S. K. D. I. U.; Herath, H. M. R. P. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2022)

This research study aims to understand the factors affecting consumer acceptance towards an Omni-channel approach, specifically within the supermarket sector. Conducted with 198 respondents in the Colombo District of Sri ...
Impact of Facebook Marketing on Brand Awareness: With Special Reference to Fast Moving Consumer Goods Industry in Sri Lanka

Dilhani, E. D. A.; Herath, H. M. R. P. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2022)

The purpose of this research study was to examine the impact of Facebook marketing tools on brand awareness, with a specific focus on the fast-moving consumer goods industry. The research addressed the issue of how Facebook ...
Impact of Loyalty Program on Customer Retention with Special Reference to the Fashion Retail Industry in Sri Lanka

Peter, G. J.; Herath, H. M. R. P. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2022)

In the context of a globalized economy, businesses are increasingly focused on attracting and retaining existing customers. To achieve this, organizations are investing in various marketing tools, such as loyalty programs, ...
An Investigation of the Influence of Marketing Mix (4Ps) and Their Relative Importance on Cosmetic Purchase Intention of Youth Generation in Sri Lanka

Ranasinghe, S. C.; Herath, H. M. R. P. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2022)

This article aims to analyze the impact and the importance of the marketing mix: product, price, place and promotion, on the purchase intention of cosmetics products of the young generation in Sri Lanka. Based on a review ...

Browsing 7th-2022 by Author "Herath, H. M. R. P."

Browsing 7th-2022 by Author "Herath, H. M. R. P."

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