Review of Google Scholar-based studies on the use of social media for public relations in libraries from 2013 to 2022

Abstract

A library is a collection of informational resources and related materials that are available to a specific community for borrowing or reference. Public relations (PR) is a collection of tactics and methods for managing how information about a person or company is disseminated to the general public, particularly the media. Social media platforms facilitate the dissemination of information, ideas, messages, and other types of content. Using social media platforms offers libraries of all types a promising opportunity to strengthen their public relations efforts. The study's objectives are as follows: To examine the annual growth of scholarly papers on the use of social media for public relations in library settings, to explore the many forms of publications that were used to convey data, to learn about the various types of libraries featured in social media for public relations publications, and to investigate the distribution of publications based on authorship. The study uses bibliometric analysis as its methodology to evaluate a large volume of scientific data. From 2012 until 2022, the study period lasted eleven years. Only scholarly articles written in English were considered for study. A total of 546 research publications were obtained, with 492 articles chosen. The survey found that most of publications 59 (12%) were published in 2021, and that a considerable majority of the publications were written by a single person 241 (49%). This study suggests that future research investigate the methods and behaviors used to develop public relations (PR) utilizing social media.