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To identify the Relationship between Demographic Factors and the Adoption of Mobile Banking among Rural People

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dc.contributor.author Dilaksha, W.D.V.
dc.date.accessioned 2023-08-08T08:35:14Z
dc.date.available 2023-08-08T08:35:14Z
dc.date.issued 2022
dc.identifier.citation Dilaksha W.D.V. (2021), To identify the Relationship between Demographic Factors and the Adoption of Mobile Banking among Rural People, 7th National Research Conference on Applied Social Statistics 2022. Department of Social Statistics, Faculty of Social Sciences, University of Kelaniya, Sri Lanka. 69-72 en_US
dc.identifier.uri http://repository.kln.ac.lk/handle/123456789/26489
dc.description.abstract Sustainable development has 17 objectives, the eighth of which is named the Decent Work and Economic Growth. To this end, the concept of strengthening the capabilities of local financial institutions to enhance access to financial services for income management, asset accumulation, and effective investment has been introduced to enable access to banking facilities, insurance, and financial services for all. Accordingly, new global targets are emerging in the banking sector as well as in other sectors. The banking environment around the world is undergoing a massive transformation. Technology and banking together increase the competitive intensity of the banking industry. Thus, with the rapid advancement and growth of technology, even banking is undergoing unprecedented changes. Banking is a service company that is constantly innovating to compete with other financial institutions. Mobile banking, which has already been introduced, is a result of this. it enables individuals to access banking services anywhere, anytime. Information system research has proven that mobile banking is emerging as the most powerful platform for banking transactions and is, therefore, a great technological innovation today (Priya, Shaikh, & Gandhi, 2017). In Sri Lanka, the introduction of the mobile banking has completely changed the history of the banking sector. Nowadays with the emergence of m-banking customers, they have the facility to do banking transactions without entering the bank. And through this, customers can make transactions from one country to another. But the number of Sri Lankans using this facility is very limited in their day-to-day activities. en_US
dc.publisher Department of Social Statistics, Faculty of Social Sciences, University of Kelaniya Sri Lanka en_US
dc.title To identify the Relationship between Demographic Factors and the Adoption of Mobile Banking among Rural People en_US


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