Digital Repository

Violence seen on Facebook and YouTube videos: a qualitative study

Show simple item record

dc.contributor.author Harshani, P.
dc.contributor.author Jayananda, C.
dc.contributor.author Hapuarachchi, N.
dc.contributor.author Harshana, U.
dc.contributor.author Kularathna, H.
dc.contributor.author Athauda, L.
dc.date.accessioned 2021-12-17T08:07:24Z
dc.date.available 2021-12-17T08:07:24Z
dc.date.issued 2021
dc.identifier.citation Proceedings of the 30th Anniversary Academic Session Conference. Faculty of Medicine, University of Kelaniya; 2021: 97 en_US
dc.identifier.uri http://repository.kln.ac.lk/handle/123456789/24235
dc.description Poster Presentation Session 3: Public Health and Primary Care (PP 39) - 30th Anniversary Academic Session Conference, 28-31 October 2021, Faculty of Medicine, University of Kelaniya, Sri Lanka en_US
dc.description.abstract Introduction: Social media is popular specially among young adults in Sri Lanka. In the recent past, violent and graphic content have been seen circulating on social media. Objectives: To describe violence published on social media (Facebook and YouTube) in the last three months of 2019. Methods: This was an observational study. Facebook and YouTube were searched for videos depicting physical, sexual, emotional violence and verbal abuse using Sinhala and English search terms (shoot*, bomb* etc.). Duplicate videos were removed and analysed for their content (types of violence, reactions of viewers). Two researchers individually interpreted the videos for their content. Results: The analysis included 94 videos including 27 from Facebook and 67 from YouTube. YouTube had 28 promoting and 26 educational type violent videos while Facebook had 15 and 6 per each type, respectively. Physical violence (YouTube=52; Facebook=21) was the most common type of violence seen on both media. Likes (n=5326), haha (n=805) and sad (n=286) were the most prominent reactions observed on Facebook. Videos on both Facebook and YouTube represented violence as newsworthy, entertaining items and depicted of misuse of power or law. Violence was also displayed by v-loggers as experiments and used for publicity and promotion of social media channels. Those who witnessed violence reacted against it only if the recipient was a female. Conclusions: During the 3-month period observed, various types of violent content were shared on Facebook and YouTube. Physical violence was prominently seen on both media. Violence was used to increase views and potentially as marketing tools for commercial interests. en_US
dc.language.iso en en_US
dc.publisher Faculty of Medicine, University of Kelaniya, Sri Lanka en_US
dc.subject Social media en_US
dc.subject Facebook en_US
dc.title Violence seen on Facebook and YouTube videos: a qualitative study en_US
dc.type Article en_US


Files in this item

This item appears in the following Collection(s)

Show simple item record

Search Digital Repository


Browse

My Account