Digital Repository

Browsing ICBI 2021 by Title

Browsing ICBI 2021 by Title

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  • Virtual Reality (VR) for Experiential Marketing in Sri Lankan Hospitality Industry 
    Muwandeniya, K.C.B.; Eranda, B.A.N. (Faculty of Commerce and Management Studies, University of Kelaniya, 2021)
    The notion of experiential marketing has been accelerated in the recent past since customers are increasingly focusing on emotions and experience more than the functional features of products and services. This phenomenon ...
  • A Web Based Solution to Manage Meeting Scheduling and Minute Distribution 
    Thalawattha, T.A.S.T.; Samaraweera, W.J.; Wijerathna, W.M.S.R.B. (Faculty of Commerce and Management Studies, University of Kelaniya, 2021)
    Meetings are a form of formal communication that give important opportunities for members to contribute their ideas and allow them to know the organization’s aspirations, needs and requirements for the success of the ...

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