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Social Media Marketing: A Literature review on Consumer Products

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dc.contributor.author Siriwardana, A.
dc.date.accessioned 2021-06-29T17:53:07Z
dc.date.available 2021-06-29T17:53:07Z
dc.date.issued 2020
dc.identifier.citation Siriwardana, A.(2020) Social Media Marketing: A Literature review on Consumer Products. 11th International Conference on Business & Information, Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka.Pag.47 en_US
dc.identifier.issn 2465-6399
dc.identifier.uri http://repository.kln.ac.lk/handle/123456789/22925
dc.description.abstract Social media is used by billions of people around the world and has fast become one of the defining technologies of our time. Social media allows people to freely interact with others and offers multiple ways for marketers to reach and engage with consumers. Due to its dynamic and emergent nature, the effectiveness of social media as a marketing communication channel has presented many challenges for marketers. It is considered to be different to traditional marketing channels. Many organizations are investing in their social media presence because they appreciate the need to engage in existing social media conversations in order to build their consumer brand. Social Medias are increasingly replacing traditional media, and more consumers are using them as a source of information about products, services and brands. The purpose of this paper is to focus on where to believe the future of social media lie, when considering consumer products. Paper followed a deductive approach and this paper attempts to review current scholarly on social media marketing literature and research, including its beginnings, current usage, benefits and downsides, and best practices. Further examinations to uncover the vital job of social media, inside a digitalized business period in promoting and branding consumer products. As a result of the comprehensive analysis, it undoubtedly displays that social media is a significant power in the present marketing scene. en_US
dc.publisher Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka en_US
dc.subject Consumer Products, Customer Engagement, Digitalization, Social Media en_US
dc.title Social Media Marketing: A Literature review on Consumer Products en_US


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