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Role of Event Marketing in developing Brand Trust and Brand Loyalty: with Special Reference to the Mobile Telecommunication Industry in Sri Lanka

Gunawardane, W. A. D. N. R. (Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka, 2020)

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Author
- Gunawardane, W. A. D. N. R. (1)
Subject
- Brand Commitment, Brand Loyalty, Brand Trust, Event Marketing, Mobile Telecommunication Sector in Sri Lanka. (1)
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Date Issued
- 2020 (1)
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