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Brand Romance; An Upright Predictor of Brand Loyalty in Mobile Phone Market, based on University Academics in Sri Lanka
Bandara, K. B. U. T. K
(
Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka
,
2020
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Author
Bandara, K. B. U. T. K (1)
Subject
Brand Arousal, Brand Dominance, Brand Loyalty, Brand Pleasure, Brand Romance (1)
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Date Issued
2020 (1)
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Yes (1)