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Browsing ICBI 2020 by Subject "Consumer Products, Customer Engagement, Digitalization, Social Media"

Browsing ICBI 2020 by Subject "Consumer Products, Customer Engagement, Digitalization, Social Media"

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  • Social Media Marketing: A Literature review on Consumer Products 
    Siriwardana, A. (Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka, 2020)
    Social media is used by billions of people around the world and has fast become one of the defining technologies of our time. Social media allows people to freely interact with others and offers multiple ways for marketers ...

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