Browsing ICBI 2020 by Subject "Connected Consumers, Perceived Trust, Purchase Intention, Social Media Marketing."

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The Impact of Social Media Marketing on Purchase Intention of Connected Consumers: A Study Based on Natural Ingredient-Based Personal Care Products

Subasinghe, U.; Weerasiri, R. A. S. (Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka, 2020)

Personal Care has become a daily ritual for most individual’s world-over. With this widespread flair towards personal grooming, the search for natural remedies and natural ingredient-based products for personal care has ...

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