Browsing ICBI 2020 by Subject "Brand Commitment, Brand Loyalty, Brand Trust, Event Marketing, Mobile Telecommunication Sector in Sri Lanka."

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Role of Event Marketing in developing Brand Trust and Brand Loyalty: with Special Reference to the Mobile Telecommunication Industry in Sri Lanka

Gunawardane, W. A. D. N. R. (Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka, 2020)

Event marketing appears to be an innovative technique which used by mobile telecommunication companies in order to influence their customers towards a brand relationship. Evidence from literature revealed that the impact ...

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