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Tourists’ Destination Loyalty is leading for Perceived Sustainable Tourism (Reference to Tourists’ Cultural Destinations in Sri Lanka)

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dc.contributor.author Udurawana, Y.M.W.G.P.K.
dc.contributor.author Wanninayake, W.M.C.B.
dc.contributor.author Laksiri, W.M.R.
dc.contributor.author Puwanenthiren, P.
dc.date.accessioned 2021-02-24T10:10:21Z
dc.date.available 2021-02-24T10:10:21Z
dc.date.issued 2020
dc.identifier.citation Udurawana, Y.M.W.G.P.K., Wanninayake, W.M.C.B., Laksiri, W.M.R. and Puwanenthiren, P. (2020). Tourists’ Destination Loyalty is leading for Perceived Sustainable Tourism (Reference to Tourists’ Cultural Destinations in Sri Lanka). In : 6th International Conference for Accounting Researchers and Educators, 2020. Department of Accountancy, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, p.10. en_US
dc.identifier.issn 2465- 6046
dc.identifier.uri http://repository.kln.ac.lk/handle/123456789/22110
dc.description.abstract As the leading industry, tourism has developed many cultural destinations sustainably through loyal tourists. Therefore, Sri Lanka has included many tourists loyalty program to keep tourists, while promoting the eight world heritage sites with the 2000 year aged history. However, except Sigiriya and Polonnaruwa, all other cultural places have attracted a few tourists within the recent five years. Meanwhile, there were very limited researches to discuss the effect of loyalty to sustainability. The main objective of the study was to identify the effect of destination’s loyalty on sustainable tourism. 513 tourists represented the sample from the tourists who visited Sri Lanka in the year 2019. Data collected through well-developed questionnaire, the results proved that loyalty is leading for sustainable tourism. Finally, researchers purposed strategies to relevant authorities to develop many exciting activities with greater hospitality attached to cultural areas to enhance tourists’ loyalty for sustainable tourism. en_US
dc.publisher Department of Accountancy, Faculty of Commerce and Management Studies, University of Kelaniya en_US
dc.subject Tourists’ Destination Loyalty, Sustainable Tourism, Cultural Destination en_US
dc.title Tourists’ Destination Loyalty is leading for Perceived Sustainable Tourism (Reference to Tourists’ Cultural Destinations in Sri Lanka) en_US


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