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An Attempt to Build a Sri Lankan Identity by Using Culture-Centered Soft Power in International Public Relations: with Special Reference to Sri Lanka and South Korea

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dc.contributor.author Indupa Madurasinghe, Dasini
dc.date.accessioned 2020-12-30T09:41:39Z
dc.date.available 2020-12-30T09:41:39Z
dc.date.issued 2020
dc.identifier.citation Indupa Madurasinghe, Dasini (2020). An Attempt to build a Sri Lankan Identity by Using Culture-Centered Soft Power in International Public Relations (Special Reference Sri Lanka and South Korea), Junior Academic Staff Symposium-2019, Staff Development Unit, Faculty of Social Sciences, University of Kelaniya, Sri Lanka. p.43-44 en_US
dc.identifier.issn 978-624-5507-01-6
dc.identifier.uri http://repository.kln.ac.lk/handle/123456789/21749
dc.description.abstract International public relations are about practicing public relations strategies in foreign nations, with the objective of building good relationships with the public in that particular nation. Soft Power can be recognized as a power that is produced by cultural resources, political values, and foreign policies of a country. It is the power that countries use to get the attraction of foreign public without coercion or payments. In the globalized world, soft power strategies are heavily used in international public relations. Especially in Asian countries, culture-centered soft power is used in building relationships with other Asian countries. Therefore, this research was conducted with the main objective of identifying the possibility of using culture-centered soft power in Sri Lankan international public relations. The data collection process was conducted according to qualitative methodology and data were obtained through interviewing South Koreans working in Sri Lanka. The findings showed that a majority of the participants have a positive opinion on Sri Lankan culture, especially on the Buddhist culture, proving the possibility of using culture-centered soft power in building international public relations between Sri Lanka and South Korea. en_US
dc.publisher Staff Development Unit, Faculty of Social Sciences, University of Kelaniya, Sri Lanka. en_US
dc.subject International Public Relations, Soft Power, Culture, South Korea, Sri Lanka en_US
dc.title An Attempt to Build a Sri Lankan Identity by Using Culture-Centered Soft Power in International Public Relations: with Special Reference to Sri Lanka and South Korea en_US


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