Browsing Junior Academic Staff Symposium by Subject "International Public Relations, Soft Power, Culture, South Korea, Sri Lanka"

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An Attempt to Build a Sri Lankan Identity by Using Culture-Centered Soft Power in International Public Relations: with Special Reference to Sri Lanka and South Korea

Indupa Madurasinghe, Dasini (Staff Development Unit, Faculty of Social Sciences, University of Kelaniya, Sri Lanka., 2020)

International public relations are about practicing public relations strategies in foreign nations, with the objective of building good relationships with the public in that particular nation. Soft Power can be recognized ...

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