De Alwis, A.C.; Chovancova, M.; Asamoah, M.E.; Samarakoon, S.A.K.A.; Guo, Y.
(2011)
The brand is a pledge to buyers about the quality and prestige of a product or service. The main objective of this study is to analyse the importance of branding in the decision making of buyers and to examine the motives ...