Hettiarachchi, H.A.H.; Wickramasinghe, C. N.; Ranathunga, S.
(Sixth International Conference on Advances in Economics, Social Science and Human Behaviour Study (ESSHBS), 2017)
The emergence of social commerce made a paradigm shift in the business-consumer relationship realm. In fact, more power has shifted from the seller to the buyer and predominately fueled to strengthen e-commerce acceptance. ...